Top 5 Delivered Meal Kits and Specialty Foods Apps on iOS in Oceania Q4 2023

In the fourth quarter of 2023, the delivered meal kits and specialty foods category experienced varied performance across the top apps on iOS in Oceania. Here’s a closer look at how the leading apps fared in terms of downloads, revenue, and active users, based on data from Sensor Tower.

HelloFresh: Meal Kit Delivery saw a gradual decline in weekly downloads, starting from approximately 2.8K in late September to about 1.3K by the end of December. Active users fluctuated, peaking at 115K in early October before decreasing to 101K by the end of the quarter.

Youfoodz: Custom Meal Plan also experienced a downward trend in weekly downloads, beginning at around 1.9K in late September and dropping to 842 by the final week of December. The app did not generate any revenue during this period.

Vivino: Buy the Right Wine demonstrated a more dynamic performance. Weekly revenue started at $905 and surged to approximately $1.5K by the end of the quarter. Downloads mirrored this trajectory, increasing from 703 to 1.3K. Active users climbed from 3.7K to 4.5K over the quarter.

My Muscle Chef maintained a modest number of downloads, starting at 854 in late September and slightly decreasing to 333 by the end of December. No revenue data was recorded for this app.

EveryPlate: Cooking Simplified showed a consistent performance with weekly downloads hovering around the 500 mark, peaking at 702 in late October. Active users saw a decline from 4.7K at the beginning of the quarter to 3.6K by the end.

For more detailed insights and trends, visit Sensor Tower.